Kattie Parsons

Events Manager, Baywood Greens

Longneck, Del

Jan. 2013 - present

 

• Develop an integrated social strategy and execution plan for the Baywood Greens Event Department, increasing awareness by 228% within four months.

• Create, curate, and manage all published content for social media outlets.

• Analyze monthly metric reports in order to better reach target audiences.  

• Manage a monthly social content plan and calendar to provide consistency. 

• Utilize social media management sites to reach audiences at key post-times.

• Coordinate and contribute content for the Baywood Greens website.  

• Assist in the planning and execution of more than 200 events per year.

• Instrumental to the recent re-branding of Baywood’s Event Department. 

 

Public Information Intern, Lee University

Cleveland, Tenn. 

​Aug.-Dec. 2012

 

• Composed press releases, media alerts and feature articles reflecting the university’s achievements and community involvement which circulated on the university's website and local news outlets.

• Published approximately 40 works in a span of 16 weeks due to ability to research and write quickly to meet deadlines. 

 

Public Relations Intern, Habitat for Humanity (SCHFH)

Georgetown, Del. 

​June-Aug. 2012

 

• Produced written material for news media: press releases and media alerts.

• Maintained a semimonthly electronic newsletter with a reach of over 2,000 readers.

• Created and updated print material: brochures, flyers and event invitations.

• Updated SCHFH website and social media outlets.